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A well-known figure around Chandler is patriarch Ernie Serrano, Sr. His second-generation family owned business is a notable landmark in downtown Chandler. The Serrano family name originates from the Sierra Mountains of Spain, but the business legacy of the Serrano’s began in Northern Sonora, Mexico, in 1887. Here, brothers Louis P. and Fernando Serrano opened their first merchandise clothing business, Serrano’s & Company.

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